Event Date
During this workshop, we addressed one of the most under-discussed, yet perhaps most influential, decisions in sensory and consumer science. One that happens before a study even begins: Which products should we test?
Product selection shapes the conclusions we can draw from a sensory study. It defines the product space we investigate, the consumer experiences we capture, and ultimately, the relevance of our findings to real-world product development.
We brought together an outstanding lineup of speakers from industry and academia who explored, through concrete examples, how to:
- Define the right product space for a given research question
- Make strategic and consumer-relevant product choices
- Use experimental design and sensory-informed approaches to guide product selection
- Connect product selection with modeling and predictive approaches, and understand how they inform one another
A big thank-you to all our speakers and participants for making this workshop such an engaging and thought-provoking event!
Don't hesitate to contact us to access the presentations.